Senior Managing Editor
Hi! I'm Fox.
Let's make content together.
I'm a Senior Managing Editor with 15+ years of experience creating web content for the biggest names in media. Even if you don't know my name, you've likely already read my work: The articles I've written for CBS News, CNET, GameSpot, and more have earned hundreds of millions of pageviews.
15+
Years Experience
500M+
Pageviews
$10M+
Revenue Generated
01
SEO-Minded Copywriting & Editing
Tech, finance, commerce, lifestyle, and more: I create content that ranks, reads well, and converts. I've written articles and galleries for some of the web's highest-traffic properties.
02
E-Commerce Content & Editorial Strategy
I built CBS Essentials from the ground up into a multi-million dollar annual revenue vertical for CBS News. From tentpole planning to sponsored content, I know what moves readers to tap a buy button.
03
Editorial Team Management
I've managed teams of writers and editors, maintained editorial calendars, and coordinated cross-departmental strategy. You can trust me to keep complex content operations running smoothly at scale.
04
Audience Development
Growing an audience takes more than good writing. It requires a deep understanding of platform algorithms, paid social distribution, and what makes readers click, share, and come back for more. I have experience growing legacy brands, as well as new ones.
"My Super Bowl LVIII content delivered tens of thousands of new Paramount+ signups plus hundreds of thousands of dollars in incremental commission revenue."
See the work →
About Me
From World of Warcraft
to CBS News:
The Fox Van Allen Story
My career in content creation, content strategy, and audience development has taken me from gaming blogs to the biggest names in broadcast media. And I've loved every step of the journey.
2009 – 2011
The Origin Story: WoW Insider & Gaming Roots
My publishing career started with a weekly column about World of Warcraft for WoW Insider (now Engadget). I also wrote about WoW and streamed on Twitch for Blizzard Watch. It's where I first became known for breaking down complicated subjects, reporting on LGBTQ issues, and for my near-boundless creativity.
Engadget →
Blizzard Watch →
2011 – 2015
Tech Copywriting: Tecca & Techlicious
That weekly Warcraft side hustle became a full-fledged copywriting career. I was hired by Best Buy-owned tech site Tecca, and later by family-focused consumer electronics site Techlicious, to write about gadgets, product launches, apps, social media, and online privacy. My articles were regularly syndicated to Yahoo!, MSN, Time, and more.
Techlicious →
2015 – 2021
CBS Interactive: Viral Content at Scale
I moved to Los Angeles to join CBS Interactive as a Staff Writer in Audience Development, creating web content and social media for CBS.com, CBS News, CBS Sports, TV Guide, ET Online, GameSpot, Giant Bomb, CNET, ZDNET, and TechRepublic. I wrote viral gaming galleries, hosted Big Brother and Survivor podcasts, and created a virtual tour of Air Force One that became one of the most-read articles I've ever written, with hundreds of millions of pageviews total.
CBS News →
GameSpot →
TV Guide →
2021 – 2024
Paramount: Senior Managing Editor & Founding Editor of CBS Essentials
I was promoted to Senior Managing Editor shortly after ViacomCBS became Paramount. As a founding editor of CBS Essentials, I helped build the CBS News shopping vertical from scratch into a multi-million dollar annual revenue property. I managed a team of ~10 writers and editors, developed the vertical's mission statement and voice, maintained daily and tentpole editorial calendars, and wrote sponsored content for major retailers (Costco, Sam's Club, Amazon). My crowning achievement? I executed a Super Bowl LVIII content strategy for CBS Essentials that resulted in tens of thousands of new Paramount+ subscriptions and hundreds of thousands in incremental commission revenue.
CBS Essentials →
2025 – Present
Freelance: Let's Build Something Together
After 15+ years helping some of the biggest names in media grow their audiences and revenue, I'm available to bring that same expertise to your project. Whether you need a digital growth expert to shape content strategy, a writer who can produce high-performing commerce content, or a consultant to help build and manage a team -- I'm ready.
Let's talk about what we can build together.
If you have a vision, a vertical to launch, a tentpole to execute, or a team that needs leadership, let's talk about what we can build together.
Get In Touch →
Ready to Work Together?
Whether you need a senior content strategist, a managing editor, or a writer who can deliver real results, I'd love to hear about your project.
Selected Work
The Portfolio
Over the course of my career, I've built commerce verticals from the ground up, written viral photo galleries that have been read hundreds of millions of times, produced sponsored content for Fortune 500 brands, and hosted original podcasts for one of the biggest names in entertainment media. Here's some of my best work.
15+Years in
digital media
1.1K+Articles
authored
500M+Pageviews across
career
$10M+Commerce
revenue
Commerce Content
CBS News Essentials: Building a Vertical From Scratch
As a founding editor of CBS Essentials in 2021, I shaped the voice and editorial mission of CBS News's shopping vertical. I grew it from scratch into a multi-million dollar annual revenue property that covered tech, appliances, furniture, and streaming. CBS Essentials expanded into CBS Sports in 2023, covering health and fitness topics.
Tentpole Strategy
Super Bowl LVIII: A Huge Win for Commerce Content
CBS had the broadcast rights to Super Bowl LVIII. I created and executed the entire commerce-focused editorial calendar for CBS Essentials. The result: Tens of thousands of new Paramount+ signups, and hundreds of thousands of dollars in incremental commission revenue.
Sponsored Content
Fortune 500 Brand Partnerships: Sam's Club, Costco & More
I've written sponsored CBS News articles for some of the world's biggest brands: Costco, Sam's Club (Walmart), Samsung, Fubo, Amazon, H&R Block, TurboTax, and more. I know how to navigate multiple stakeholders, legal reviews, and make advertiser-friendly content worth reading.
Viral Content
Viral Galleries for CBS News, CNET, GameSpot & More
I've created some of the most-shared photo galleries on the internet for the biggest names in media. My most-read article ever, "A Photo Tour of Air Force One" for CBS News, was built from White House archives and engineered for maximum engagement and paid social distribution. Hundreds of millions of pageviews and counting.
Podcast Content
Big Brother Brothers & Survivor Brothers Podcasts
In Summer 2019, I pitched and developed two original reality TV podcasts for TV Guide: 'Big Brother Brothers' and 'Survivor Brothers.' Together with co-host Lance Cartelli, we interviewed past contestants, broke down strategy, and covered live finales in person. Both podcasts were renewed for a second season.
Tech Content
Consumer Tech Writing for the Real World
I've written consumer tech content for CNET, ET Online, ZDNet, TechRepublic, Techlicious, and more. I have experience covering everything from streaming devices and smart home gadgets to Raspberry Pi projects and online privacy. No matter how complicated the topic, I have the skill to break it down for a mass audience.
Financial Content
Demystifying Finance: Bitcoin, Taxes & More
I covered Bitcoin and cryptocurrency for Finance Republic on Medium, bringing a first-person, accessible perspective to a topic that can intimidate readers. I've also written sponsored, tax-related content for H&R Block and Intuit (TurboTax).
